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Best Practices to Define Your Online Strategy

More than just a buzzword, omnichannel strategies are driving the future of retail, as the lines between brick-and mortar and online have blurred and customers expect businesses to meet them where they are. Whether online or in-person, commerce is commerce …

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All Treats, No Tricks at Marcon Building Supply’s Halloween Event

Marcon Halloween

Bringing out everyone’s inner child, Marcon Building Supply in Markleysburg, Pennsylvania, puts on a Halloween event each year for customers. For this year’s event, the employees, including many of the employees’ children, dressed up as different Barbies and characters from …

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3 Digital Strategies for Operations of All Sizes

digital strategies

While it certainly doesn’t hurt, having a full marketing team is not necessary to build a successful digital presence. Busy Beaver Home Improvement Centers employs over 450 people but its marketing team is made up of one full-time and two …

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Fully Utilize Your Google Business Profile to Engage With Customers

Google Business Profile

One easy way to improve your digital presence is by fully utilizing your Google Business Profile.  Setting up a Google Business Profile is free, and you can start by searching for your business here. If you don’t already have a …

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Home Improvement Industry Leaders Gather in North Carolina

Sales and marketing leaders from across the home improvement manufacturing landscape came together for the 52nd spring meeting of the Hardware Marketing Council (HMC) held May 30-June 1 at The Washington Duke Inn in Durham, North Carolina. HMC is made …

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4 Ways to Grow a Following on TikTok

Apple Business Connect

With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and building a following can cement relationships with future customers who will soon make up the majority …

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Promote These Projects to Capture Gen Z DIYers

Gen Z DIYers

Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …

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Retailers Make the Holidays Bright for Their Communities

holidays bright

In the December edition of Checkouts, retailers shared how they bring holiday joy to their customers and communities. Here, we share several more examples of the different ways retailers are making the holidays bright. Happy Helpers Decorate Hardware Store Lee …

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