Marketing

As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page …

More than just a buzzword, omnichannel strategies are driving the future of retail, as the lines between brick-and mortar and online have blurred and customers expect businesses to meet them where they are. Whether online or in-person, commerce is commerce …

Bringing out everyone’s inner child, Marcon Building Supply in Markleysburg, Pennsylvania, puts on a Halloween event each year for customers. For this year’s event, the employees, including many of the employees’ children, dressed up as different Barbies and characters from …

While it certainly doesn’t hurt, having a full marketing team is not necessary to build a successful digital presence. Busy Beaver Home Improvement Centers employs over 450 people but its marketing team is made up of one full-time and two …

One easy way to improve your digital presence is by fully utilizing your Google Business Profile.  Setting up a Google Business Profile is free, and you can start by searching for your business here. If you don’t already have a …

Sales and marketing leaders from across the home improvement manufacturing landscape came together for the 52nd spring meeting of the Hardware Marketing Council (HMC) held May 30-June 1 at The Washington Duke Inn in Durham, North Carolina. HMC is made …

With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and building a following can cement relationships with future customers who will soon make up the majority …

Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …