Marketing

Sunlight trickles through the trees as staff members set out chairs, lay the aisle runner and clear a space for the band, all in preparation for a special celebration. This isn’t your ordinary event venue, however. Tucked behind Crest True …

While the content you include in an email or e-newsletter is the most important thing to consider when sending digital communications, it’s also a good idea to look at what time you’re sending emails. According to GetResponse, nearly 22 percent …

No industry is immune to the supply chain woes gripping the retail world. While consumers are well aware of the issues, they are still looking for answers and relying on their favorite retailers to still provide the products they need. …

Promoting your event ahead of time is crucial to getting people to attend, but it’s just as important to share during and after on your social media channels. We’ve provided a brief guide to sharing on social media before, during …

In its 2021 State of the In-Store Experience, Raydiant, an experience platform for physical retail spaces, found that shoppers are looking to get back into stores and spend their money in-person. The survey found that 47 percent of respondents said …

Whether you have a marketing professional on staff or wear the marketing hat yourself, it’s crucial to have a marketing plan in place to help guide your strategy for getting the word out about your company. Without a plan, you …

From radio advertisements to social media posts, you do all you can to market your business and brand to bring new customers in the store and keep current customers coming back. Once you have them in your store, your marketing …

Your company’s brand is more than your logo, website and mission statement; your brand also includes the appearance of your store inside and out. Undertaking an exterior renovation, or even just making a few small changes, can go a long …