Marketing

According to the 2021 SuperOffice Customer Service Benchmark Report, 62 percent of companies do not respond to customer service emails. Read on to see how companies are failing customers digitally, and learn what you can do to improve your online …

Around the fall, paint manufacturers release their Color of the Year picks. To involve the community last year, Janovic in New York City hosted its first ‘2022 NYC Color of the Year’ contest. “New York is a bustling city with …

At Stoney’s Home Hardware in Port Dover, Ontario, owner Becky Cable turned to colorful merchandising to promote BeautiTone’s 2021 Color of the Year, Dancing in the Rain. Employee Heather Allan puts together most of the wall and window displays in …

January is the perfect time for a fresh start and the perfect opportunity to get your home and life organized. Our newest department, Project Point, shared the steps for creating a mason jar organizer and here, we share additional DIY …

Swift advances in technology combined with the pandemic have permanently changed how consumers shop. During the pandemic, the instances of customers using amenities like buy online, pick-up in store (BIPOS) and curbside pickup boomed and in-store features like smart displays …

One of the best ways to build a faithful customer following is by offering a loyalty program that rewards faithful patrons. The stats speak for themselves. Not all loyalty programs are created equal, so we share four essential elements for …

The holidays are just around the corner but many consumers have already started checking off their holiday shopping lists. U.S. News & World Report shared three shopping trends consumers can expect as they purchase gifts, decor and more for their …

Update: Small Business Rising has updated their toolkit to last through the 2021 holiday season. Download it here. Kick off Small Business Saturday with the Small Business Rising Holiday Toolkit. Small Business Rising developed these materials for business owners and …