Marketing

Memes—you’ve laughed at them, you’ve shared them and now you can use them in your company’s marketing efforts. When used correctly, memes are an excellent way to connect with customers through humor and make your company more authentic and relatable. We …

If an operation didn’t already utilize e-commerce and contactless systems before the pandemic, they most likely added them during the shutdowns to better serve their customers. Customers have come to expect these options, so retailers should stay on top of …

No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …

Rewarding DIY and retail customers is crucial to building a solid customer base, but retailers can’t forget about professionals and contractors, who for some, make up a large percentage of their customer base. For McCormick Paints, which has 28 locations …

Before you can build customer loyalty, you need to know where your customers currently stand. Customer loyalty can be a tricky metric to measure, but fortunately there are several ways to assess how faithful customers are to your company.  Find …

In October, the North American Hardware and Paint Association (NHPA) hosted its first major in-person event since the start of the pandemic, the NHPA All-Industry Conference. The event was held in conjunction with the National Hardware Show. At the helm …

Luckily for hungry customers who are shopping at Paint Perfection in El Campo, Texas, they can grab a bite to eat and a coffee while they’re in the store. Owner Molli Bodungen wanted to creatively use her paint store’s space …

As we head into the holiday shopping season, Vericast, a marketing solutions company, found that consumers want to shop early and shop local. Because of anticipated shipping delays, 55 percent of respondents said they will shop in person instead of …