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Merchandising

Terrarium Event a Hit With Customers

Creativity in small spaces is a part of every retailer’s experience, but there’s more to the skill than shifting product selections and managing backroom storage. In the search for a new workshop idea for Cole Hardware in San Francisco and …

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Custom Displays Clean Up Housewares

When Len Hunt found an antique refrigerator for sale on eBay, he knew it was an offer he couldn’t pass up. “We removed the doors, painted them with some specialty craft paint and then attached the door to the wall …

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Growing Customer Confidence

Customers can often become attached to brands. Once they trust a product to achieve an outcome, customers can become wary of a retailer who changes their lineup. Cottin’s Hardware & Rental in Lawrence, Kansas, took the proactive route on its …

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Wrap-Up: Dustin Kaehr’s Retail Is… Series

kaehr

Throughout 2017, retail consultant Dustin Kaehr has shared his insights into the cornerstones of running a successful retail operation. He’s drawn from his 17 years of experience working with all types of retailers, including small independent businesses as well as …

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Expert Perspective: Retail Is…Store Design

store design

Click the picture to download a PDF of this story. By Dustin Kaehr, dk@dustinkaehr.com My grandpa used to love eating at little hole-in-the-wall restaurants. “It may look like a dump, but those places usually serve the best food.” My dad, who …

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Maximizing Storage in Every Space

Storage Space

For many retailers, the few inches of space between the floor and the bottom of a gondola run of shelving mostly collects dust bunnies. But at 10th Street Hardware, a store in Philadelphia with an 1,100-square-foot salesfloor, it offers valuable …

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Five Ways to Cross Merchandise

Cross merchandising is one of the best ways to increase sales because it gives customers a reminder of an item they might have otherwise forgotten. Encouraging this add-on sale not only increases your average transaction size, but it is also …

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Vintage Jukebox a Conversation Piece for Customers

jukebox

Visitors to the paint department at Charlie’s Hardware & Rental in Mosinee, Wisconsin, will find something not often found in hardware stores: a vintage jukebox. Owner Jeff Kyhos says showcasing the retro device, which he calls “a great conversation piece,” …

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