There are two kinds of customers: existing and the ones you haven’t met yet. Right now, 20 percent of your existing customers make up 80 percent of your sales. There are many ways to use this devoted fan base to …
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Boost New Customer Traffic In-Store and Online
You cannot control business conditions, but what you can control is how you approach your business. Build your business one client at a time, one interaction at a time. Here are a few easy-to-follow tips on how best to attract …
Read More »Who’s Buying Houses? A Quick Look at Some Emerging Demographics
It’s an age-old tale: A new customer comes into your store and you find out he’s renting an apartment nearby. A couple of years later, he’s in the store buying paint and fixtures for his starter home. Down the road, …
Read More »Five Business Lessons Independent Retailers Can Take Away from Sochi Olympics
It comes only every two years, and, as many of us have over the last few nights, we have spent time enamored by the amazing feats of athleticism displayed by the athletes at the Olympics. These athletes display such an …
Read More »A Guide to Navigating Health Care
Some of you may remember the Temptations’ hit song, “Ball of Confusion,” or maybe Prince’s “Let’s Go Crazy.” Aside from being hits, these songs’ titles also seem to sum up the way many Americans are feeling about Affordable Care Act …
Read More »Data Breach! Don’t Become the Next Target
Odds are, you will or maybe already have been a victim. You may not even know it. As more retailers utilize technologically advanced retail systems, both online and in store, customers are growing more and more at risk for having …
Read More »Five Ways to Maximize Your Supplier Rep Relationships to Improve Performance
It’s just what you needed, another appointment with a supplier rep who wants to stop in next week for a visit. It’s hard enough to find time to dedicate to the lengthening list of to-dos you committed to earlier in …
Read More »12 Reasons Why Employee Training Fails
Most of the money and time companies spend on training is wasted. That’s because the majority of companies use outdated training ideas and boring training methods. Training that is poorly presented goes in one ear and out the other. It’s …
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