While they’re not necessarily brand new tactics in the social media sphere, video and advertising are two elements that should be part of your social media strategy. According to Meag Shaffer, executive vice president of social media at social media …
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An Inside Look: NRHA’s Retail Management Certification Program
The North American Retail Hardware Association’s (NRHA) Retail Management Certification Program has helped more than 100 leading independent home improvement businesses invest in their futures. The program is designed to prepare next-generation family members and key employees to take their …
Read More »Marketing: Where to Get Started
If you’re new to social media, digital advertising or marketing in general, digging in on a project can be intimidating. You may find yourself asking, “Where do I start?” To gather some ideas, Hardware Retailing spoke to Meag Shaffer, executive …
Read More »Resource: Define, Prevent and Address Workplace Harassment
Workplace harassment is something all retailers should have a handle on, and it should be discussed openly with your management team and your entire staff. To tackle workplace harassment head on, you need to understand how it is defined, what …
Read More »How Leadership Training Impacted Jim Rivas
Investing in leadership training can take your top-performers to the next level. With 15 years of professional experience in the home improvement industry, Jim Rivas was hired as a store manager by Friedman’s Home Improvement, a four-store independent retail company …
Read More »5 Unexpected Outcomes of Employee Training
Everyone knows properly training a new hire is critical. What retailers may not realize is that it’s equally important to continue training for employees of all levels throughout their careers. In addition to staying up to date on product knowledge …
Read More »How to Land Your Star in Outside Sales
Click the picture to download a PDF of this story. Training and maintaining a strong staff is one of the key tenets of a retail business. Your staff is the face of your business for many of your customers. It could be …
Read More »Perspective: Friends Who Help Make Business Better
When Adam Busscher started meeting fellow independent home improvement retailers from bigger businesses and other countries, he was surprised to gain many business allies. In fact, Adam began developing industry friendships that have made him a better retailer. For years …
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