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Operations

How to Craft the Perfect Marketing Email

email marketing

To read a PDF of this story, click here. Every day, more than 225 billion emails will be sent and received around the world. Of those, almost 105 billion of them will be directed at consumers, according to a recent …

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Boost Marketing Using These Email Resources

email resources

Every day billions of emails are sent and received around the world, and nearly half of them will be directed to customers, according to a study from The Radicati Group, a California-based technology research firm. It’s important now more than ever that …

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What’s Going On With Health Insurance?

health insurance

As a result of the current election, there’s been a lot of talk about what’s next for health insurance. Although there’s no way to predict the future, Bob Chiesa, president and CEO of Custom Benefits Insurance Group Inc., lays out the …

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Retailers Speak on Financial Industry Research

Cost of Doing Business

For 100 years, the North American Retail Hardware Association (NRHA) has been putting together the Cost of Doing Business Study annually. The study collects financial information from more than 1,000 independent home improvement businesses. From the data industry averages are determined …

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Tips for Hosting a Special Event

With summer quickly approaching, it’s a great time to throw a party at your store. Special events can create a buzz around your business and draw customers in the door. How successful that event will be will depend, in large …

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Lezzer Lumber Holds Expo for Loyal Customers

With all of the new products on the market, updates in building codes and changes in workplace regulations, it can be difficult for contractors to keep up. Lezzer Lumber makes it easier. Every February, the company, which operates 11 retail …

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Dealing With Money Fights in a Family Business

family business

Disagreements are expected in any family dynamic, but when you add business to the mix, things can get even more complicated. Family businesses experience fewer conflicts that non-family businesses, according to the Harvard Business Review. However, when problems such as financial …

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Expert Perspective: Retail Is… Technology

technology

To view a PDF of this story, click here. Technology is an ever-changing, ever-advancing piece of your business, your life and the lives of your customers. Think about how quickly our reaction to new technology goes from “wow” to “duh.” …

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