The NRHA All-Industry Conference is now going virtual. On Oct. 12-15, log in from the comfort and safety of your home or office to attend virtual keynote sessions, retailer panels and other industry presenters. “The theme is Industry Disrupters, which …
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3 Steps for Launching a General Awareness Campaign
How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …
Read More »Mobile Apps Serve, Entertain Shoppers
Let’s say a DIYer named Shelby wants to make some home updates. She’s trying to imagine her bathroom with a new color scheme and thinks fresh curtains and a stylish coffee table would upgrade her living room’s look. Shelby decides …
Read More »3 Retailers Lead Local Parade
Many retailers are leaders in their businesses and in their local communities, but it’s not every day they get to show off that leadership in a parade. The management team of Pacific Ace Hardware in Vacaville, California, had that opportunity …
Read More »Donated Grills Make Flames for Firefighters
Dozens of firefighters at firehouses in Tucson, Arizona, are having an easier time firing up the grill, thanks to generous donations from the team at Mark’s Ace Hardware and a national grill brand. Mark Rios, company president, his general manager …
Read More »Play Hide-and-Seek in the Fairy Garden
If you’re looking through the plants and yard decor display at B&B Do it Center in Carmarillo, California, you might stumble across a tiny house or a miniature garden with brightly colored stepping stones. Owner Randy Collins has intermingled fairy …
Read More »Event Brings in Cupcake Constructors
Icing, sprinkles, marshmallows, gel, chocolate syrup—what else can you put on a cupcake? At Twins Ace Hardware’s Construct a Cupcake event in February, children of all ages were piling cupcakes high with their choice of toppings to create their own …
Read More »Oregon Community Keeps Cowboy Spirit Alive
In Lakeview, Oregon, the sight of spurs and cowboy boots isn’t unusual. The small community near the state line of California and Oregon is one of the last vestiges of isolated America, and with so many working ranches in the …
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