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Promotions

Groupon: Winning You Customers or Losing Your Profits?

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with …

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Gift Cards: $25 Customer Interaction: Priceless

For customers at HomCo Lumber and Hardware in Flagstaff, Arizona, it pays to comment on the company’s Facebook page. Christina Russo, marketing coordinator for the business, finds social media offers the perfect opportunity to get customers engaged in the store, …

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4 Low-Cost Alternatives to Advertise and Promote Your Business

To view a PDF of the story, click here. To download a press release template to help connect you with area media outlets click here. By: Liz Lichtenberger llichtenberger@nrha.org , Jesse Carleton jcarleton@nrha.org and Sara Logel slogel@nrha.org. Make Some Noise Circulars, newspaper ads, TV commercials… These are …

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How To Write a Press Release

Whether it’s an event your store is holding, an award it recently won, or something else, there are plenty of reasons to put together a press release that you can send out to local media to gain some additional publicity …

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Study Shows Consumers Prefer a Simple Brand Experience

Less is more when it comes to building your brand presence. That’s the conclusion of a study from Siegel and Gale, the Global Brand Simplicity Index. The study asked consumers to rank brands based on their simplicity, and what it …

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Main Street Ace: The Place for Homemade Artwork

When they have a little free time, the employees at Main Street Ace Hardware in Bowling Green, Ohio, stay busy with some creative pursuits: using spare hardware parts and pieces to create homemade artwork including games, models and other knickknacks …

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Puzzled? Create a Puzzle Library!

Puzzles, like books, are items many consumers use just once before putting them in boxes or on shelves to collect dust. But six years ago, Valley Hardware & Supply in Halstad, Minnesota, created a solution to this one-time-use conundrum. Customers …

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HomCo Engages Customers With a Hawaiian Groove

Looking for new ideas for customer engagement? HomCo in Flagstaff, Arizona tried a new promotion last summer that may work for you this year. July 27 is National Hula Hoop Day. More than likely, most customers walking into HomCo didn’t know …

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