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Simplifying Social Media for the Busy Retailer

Click here for a PDF of the story and download a social media package that includes best practices, an analytical tracking template, content calendar and more. Room For Improvement By Hilary Welter, hwelter@nrha.org and Sara Logel, slogel@nrha.org While more retailers are engaging …

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Social Media Expert Answers Questions

In the February 2016 Issue of Hardware Retailing magazine, we simplified social media for retailers in the feature story, “Room for Improvement.“ At the end of the story, Crystal Vilkaitis, social media expert and owner of Crystal Media, shed light …

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Social Media Toolkit

social media for home improvement

Most home improvement stores have social media accounts, however, according to research conducted by the North American Hardware and Paint Association (NHPA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue …

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Employees Team Up to Create Annual Calendar

Now that a new year has arrived, your customers will need a calendar—why not offer them one your employees have created? That’s what the staff of Friedman’s Home Improvement did. The retailer, which has four locations in California, asked the …

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Kid’s Club Churns Up Interest for California Retailer

When the children start having fun, everyone starts having fun. That’s what the team at Woodcrest Ace Hardware in Riverside, California, discovered when they started their Kid’s Club event as a way of getting local children, and their parents, into the …

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When Warm Weather Arrives, Try These Promotions

Spring will be here before you know it, and it’s time to start thinking ahead for some promotions you can try in your store once the warm weather arrives. Get Out the Grill. It’s time to start grilling. Let your …

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Host Events for Professionals

Your store may host events already, but are any of them catered to your professional plumbing customers? A-1 Irrigation Do it Best Hardware in Valley Center, California hosts a customer appreciation day once a year for their plumbing customers along …

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A Reputation for Charitable Giving

When wildfires swept through Northern California in September, customers knew to turn to Pedrotti Ace Hardware if they wanted to help victims. Owner Gene Pedrotti had set up a charitable trust several years ago to match shoppers’ donations to Red …

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