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Promotions

Radio Show Offers Mix of Information and Entertainment

When Gary and Don Lofholm aren’t in their store, Lofholm’s Do it Best Building Center in Norway, Michigan, they can be found in a place many may not expect to find a hardware retailer: at the local radio station. They’re …

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Tips for Using a Customer Loyalty Program Well

You may have hundreds of customers enrolled in your store’s loyalty program, and those shoppers might religiously use their rewards cards at your business. But are you maximizing the ways a customer loyalty program can benefit your operation? Loyalty programs reinforce your store’s relationship …

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Event Turns Store Into Zoo (in a Good Way)

Regular customers to Klem’s know the store is a great place to buy any pet products they may need, but for a few days last spring, it was the place to see some animals, too. A local traveling zoo that …

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Home Sweet Home Study Marketing Materials

In the July issue of Hardware Retailing magazine, we took an in-depth look at the Home Sweet Home Study, brought to you by North American Hardware and Paint Association and Independent We Stand. The study revealed significant data that impact our industry …

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Ace Store Offers Hardware Science

Most hardware stores deal with home improvement, but visitors to Bellingham Ace Hardware can learn a little about science as well. The store sells Hardware Science kits, which come with a book of science experiments put together by an Ace …

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Busy Beaver Educates Customers During Grand Opening

Many retailers offer seminars for their customers, teaching them how to do basic DIY work around the house and answering questions about common projects. But the team at Busy Beaver went above and beyond, hosting a dozen seminars in one afternoon …

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Not Just Discounts: How Loyalty Programs Succeed

Whether you’re a Starbuck’s Coffee fan or not, you’ve likely heard of the company’s My Starbuck’s Rewards™ program. Everyday, customers line up for their java fix with their smartphones and loyalty cards brandished, eager to earn another star to add …

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Are Coupons Really Worth It?

Are consumers using coupons? Yes. Thirty-one percent of respondents to a RetailMeNot study indicate they have redeemed a coupon or promotional code online and 28 percent have done so in stores. This data shows that coupons aren’t outdated, but can …

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