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Promotions

5 Ways to Enhance Your Store’s Social Media Presence

Whether you are a social media maverick or beginning a path to building your own digital community, it is important to learn the “rules of conduct” when promoting your business using social platforms. Here are five ways to make the …

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Social Media Promotion Helps Customers Sell Pallets

When Kim Folchi was looking for new ways to sell wooden pallets in her store, she turned to social media. Folchi, owner of Sierra Valley Home Center in Loyalton, Calif., had a collection of pallets left over from deliveries that …

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Store’s Ad is Made for the Big Screen

A couple of years ago, when the staff at Scarborough Lumber, with five locations in California, searched for new ways to drive traffic to their garden center, they found their solution in a nearby business: the local movie theater. The …

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Sold! Online Auction Helps Sell Slow-Moving Items

When staff at Picton Home Hardware wanted to get rid of some dead inventory, they turned to social media. A couple of employees thought of the idea of picking five items that hadn’t sold in more than a year and …

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Three Ways to Keep Your Store Active in the Community this Spring

Use the many activities associated with spring and summer to keep your business top-of-mind in the community. Become involved with established local events or partner with other business owners to create your own. An event can bring in a crowd …

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A Busload of Reasons to Promote Local Teams

Want to show support for your local sports teams? Think big. An endcap with products that feature team logos, a special tailgating section in the spring or a few local teams’ flags as part of your store are good starts, …

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Food for Thought: Taking Charity to the Next Level

The employees at Moscow and Pullman Do it Best Building Supplies understand the adage about giving a man a fish, and they put the meaning behind it to work with their annual food drive, which continues to get bigger each …

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Turning Hardware into a Work of Art

Over the past couple months, customers coming into K&B True Value looking for tools and paint were probably surprised to find something a little different: tools, paint and other products with an artistic twist. The creative and entertaining environment was …

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