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Promotions

Mobile Coupons Garner Interest, Bring in Younger Customers

Want to increase your transaction size by about 400 percent? Linda Roark can tell you how. Thanks to a mobile coupon program she implemented at her store, Pete’s Ace Hardware in Castro Valley, Calif., last summer, Roark has done just …

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Ohio Store Sees Quick Results Thanks to Social Media

If you’re still on the fence about whether a Facebook page or Pinterest account would be a helpful addition to your store’s marketing plan, take a look at the results of Thomas Do it Center’s recent fundraiser. In addition to …

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Puppy Love: Event Unites Community

Customers at Jared’s Ace Hardware in Bishopville, S.C., know the store is pet-friendly, but recently the store took the concept to a whole new level, bringing in llamas, donkeys, goats and more. In September, store staff worked with a local …

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Create an Effective Loyalty Program

How do you create an effective customer loyalty program? Below are five ideas from “The Power of Loyalty,” by author Roger L. Brooks. 1. Offer soft benefits that provide value, such as special access limited only to members. 2. Offer …

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Store Promotes Project to Help Underprivileged Girls

When Gloria Martin stumbled across the website of a philanthropic organization that aims to provide dresses for underprivileged girls in different countries, she knew it was a cause she wanted to support. “When I read about the organization, Dress a …

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Store’s Belt Sander Race a Popular Annual Event

At Nielson’s Building Center in Point Roberts, Wash., a belt sander is used for so much more than sanding. It’s the star of the company’s belt sander drag races, an event that’s become well-known throughout the community. In June, staff …

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Retailer Recognizes Top Dogs with Canine Costume Contest

Employees at Klem’s know dogs are more than just pets. They’re allowed in the store year-round and customers treat them as part of the family. “We know how much our customers love their dogs,” Klem’s president Jessica Bettencourt says. So …

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Retailers Turn Trash into Unique Treasures

Suzanne Pierce, co-owner of J.P. Lumber in Oakland, Iowa, and her sister, Trudy Weaver, found a unique way to reuse old tools and broken household items. The sisters collect these items, which would otherwise be thrown out, and construct unique …

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