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Promotions

Store Promotes Project to Help Underprivileged Girls

When Gloria Martin stumbled across the website of a philanthropic organization that aims to provide dresses for underprivileged girls in different countries, she knew it was a cause she wanted to support. “When I read about the organization, Dress a …

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Store’s Belt Sander Race a Popular Annual Event

At Nielson’s Building Center in Point Roberts, Wash., a belt sander is used for so much more than sanding. It’s the star of the company’s belt sander drag races, an event that’s become well-known throughout the community. In June, staff …

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Retailer Recognizes Top Dogs with Canine Costume Contest

Employees at Klem’s know dogs are more than just pets. They’re allowed in the store year-round and customers treat them as part of the family. “We know how much our customers love their dogs,” Klem’s president Jessica Bettencourt says. So …

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Retailers Turn Trash into Unique Treasures

Suzanne Pierce, co-owner of J.P. Lumber in Oakland, Iowa, and her sister, Trudy Weaver, found a unique way to reuse old tools and broken household items. The sisters collect these items, which would otherwise be thrown out, and construct unique …

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4 Ways to Attract Customers to Your In-Store Services

In-store services like screen and glass repair, as well as blade sharpening and small engine repair, are likely already going strong this summer. Here are some ideas to keep customers coming in for services and repairs: Send your small engine …

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Seven Ways to Make Your Special Event a Success

Seven Ways to Make Your Special Event a Success - Feature

Sunny days mean people want to get out and about and spend some extra time outdoors. Offer events that will get people to your business. Here are some tips to help you plan your special event: Define your goals for …

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Community Minded: Giving Back to Your Community

This presentation outlines ways retailers can create a strong presence in their communities. Topics include developing partnerships, using events to cross-market, reaching out to local schools and government officials, sharing your business and leadership skills and more. View this presentation

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Make New Neighbors Your Newest Customers

Want to welcome new neighbors to your community, and at the same time build loyal relationships? Consider offering a move-in packet or folder with in-store discounts and community information. Remember, new homeowners are likely to spend a significant amount of …

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