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Promotions

Do Brands Matter?

Anecdotal evidence might suggest that the emotional connection between consumers and product brands just isn’t as strong today as it once was. But without any cold, hard, empirical evidence to support this theory, the editors of Hardware Retailing decided to …

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A Plan for Philanthropy

By Mandy Seiders, Manager, Cypress Ace Hardware and Feed Credit cards readers are down; cashier is late; and what’s that little Post-it note on your door say? Just that your lead sales associate quit without notice. As retailers, we’ve all …

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A Retailer’s Guide to Social Media

This presentation outlines how businesses are using social media today and how independent home improvement retailers can implement social media policies and best practices in their operations to make it an effective promotional and customer engagement tool. It also provides …

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Community Minded

To watch the full video, click here. Independent retailers have a long history as community beacons. This webcast will give examples of the most progressive ways today’s independents are maintaining that reputation. Learn from other retailers’ success in this highly …

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Attracting Contractor Customers Through Tool Sales

To watch the full video, click here. Joe Araiza of Ganahl Lumber discusses how the company has positioned itself as the go-to place for contractors and professionals looking to stock up on hand and power tools. From hosting demo days …

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Seasonal Selling: Getting Ready for Summer

To watch the full video, click here. Are you prepared to take advantage of all of the selling opportunities this summer? This webinar will offer some suggestions and provide examples of how high-performance retailers approach the summer season. Topics will …

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Decoding the QR Code

To watch the full video, click here. Our editors visited Megan Menzer, owner of Newton’s Hardware in Cherryvale, Kansas. She explains how using QR codes can generate excitement with your customers and better promote your store with strategic and fun …

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The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

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