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Promotions

Attract Customers With High-End Loyalty Perks

loyalty

If your wholesaler offers a customer loyalty program, you’re likely a participant because you recognize the value of tracking customer purchases and collecting data. But there are opportunities to go beyond the traditional loyalty program to offer customers a truly …

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10 Reasons to Scope Out Your Competitors

Click the picture to download a PDF of this story. Do you know what your big-box competitors are up to? What are they good at? What don’t they do well? Regularly visiting other retail outlets should be part of your competitive strategy …

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A Science Experiment You Can Host in Your Store

Appealing to the next generation of home improvement shoppers can be accomplished with more than a smartphone. Show kids and teens that your operation has the items they need for their next science experiment to capture their business now and …

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Appealing to Kids With a Destination Niche

destination

Click on the image above to download a PDF of the story. On Saturday mornings at HouseMart Ace Hardware, the customers are slightly younger than average, as children ages 5 to 15 gather to watch a Science Saturday demonstration. In …

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How to Build Strong Community Partnerships

partnerships

Click the picture above to download a PDF of the story. Challenges are always best faced with a caring group of supporters at your back. For retailers, supporters could include employees, friends and family. But retailers who work to become …

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Cat, Flynn, Makes Himself at Home in Store

To help connect with customers and contain mice in the store, the owners of Kelly’s True Value Hardware in Newburyport, Massachusetts, adopted a feline employee. The cat came to the store with the name JackKnife, but they changed his name …

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Guessing Game Engages Customers in Massachusetts

Staff members at O’Connor True Value Hardware in Billerica, Massachusetts, were looking for a new way to engage with customers through Facebook when another local business, a butcher, got a big boost to its social media engagement with a contest. …

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Use Endcaps for Summertime Promotions

endcaps

Attract customers’ attention and capture a few extra dollars by putting your endcaps to good use this summer. Good merchandising strategy means regularly rotating the products you feature on endcaps. While you’re at it, consider using that space to highlight …

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