Home » Research and Guides (page 30)

Research and Guides

A Retailer’s Guide to Social Media

This presentation outlines how businesses are using social media today and how independent home improvement retailers can implement social media policies and best practices in their operations to make it an effective promotional and customer engagement tool. It also provides …

Read More »

Evolution of the Big Box

To watch the full video, click here. With contradicting rumors flying around about home improvement big boxes it’s hard to tell whether these mega-chains are cannibalizing themselves or gaining consumer popularity through improved customer service. It’s time to give the …

Read More »

The Evolving Home Improvement Channel

To watch the full video, click here. Get in touch with the ins and outs of the distribution, manufacturing and retail segments of today’s evolving home improvement channel. Tune in for coverage on what’s going on within the industry’s largest …

Read More »

The Rebirth of DIY

To watch the full video, click here. Is economic pressure encouraging an increase in DIY activity across the country? Supported by original research, this webinar will examine how consumers’ attitudes toward do-it-yourself projects have changed over the years, and how …

Read More »

The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

Read More »

Home Grown: An In-Depth Look at the Local Shopping Movement

To complement original proprietary research on the timely issue of shopping local, we feature an exclusive consumer panel to gain insights into consumers who are committed to patronizing local companies and buying American-made products.

Read More »

2011 Market Measure: The Industry’s Annual Report

Market Measure is NRHA’s annual report on the state of the industry. This report is an essential tool for any channel of the home improvement sector and provides an in-depth overview on the past year in home improvement, as well …

Read More »

Taking Off the Green-Tinted Glasses

NRHA conducted consumer research with over 250 surveys across the country to hear from the people driving the eco-friendly trend. In this presentation, you’ll learn how concerned consumers are about the eco-friendliness of products and what influences them to buy green. Click …

Read More »