Research and Guides

To watch the full video, click here. With contradicting rumors flying around about home improvement big boxes it’s hard to tell whether these mega-chains are cannibalizing themselves or gaining consumer popularity through improved customer service. It’s time to give the …

To watch the full video, click here. Get in touch with the ins and outs of the distribution, manufacturing and retail segments of today’s evolving home improvement channel. Tune in for coverage on what’s going on within the industry’s largest …

To watch the full video, click here. Is economic pressure encouraging an increase in DIY activity across the country? Supported by original research, this webinar will examine how consumers’ attitudes toward do-it-yourself projects have changed over the years, and how …

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

To complement original proprietary research on the timely issue of shopping local, we feature an exclusive consumer panel to gain insights into consumers who are committed to patronizing local companies and buying American-made products.

Market Measure is NRHA’s annual report on the state of the industry. This report is an essential tool for any channel of the home improvement sector and provides an in-depth overview on the past year in home improvement, as well …