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Research and Guides

Kick Your Social Media Outreach Up a Notch

social media

Throughout 2020, home improvement retailers had to find new ways to engage their customers and boost sales. One of the key ways they achieved this connection was through digital interaction on some of the world’s biggest social media platforms. As …

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How Retail Will Evolve in 2021

e-commmerce

E-commerce platform Shopify recently unveiled its Future of Commerce 2021 report, highlighting bold predictions for where retail will go throughout 2021. The report combines insights from the company’s 1 million retailers across 11 countries. Discover some of the key takeaways …

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Incentivize Your Training

Training is mandatory for most jobs, and many retailers also understand that rewards, such as pay increases or public recognition, can be powerful incentives for employees to go above and beyond the standard expectations. NHPA offers retailers new ways to …

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Evaluating the Playing Field for Home Improvement Projects

Construction workers

Home improvement retailers have seen sales spike throughout 2020, with each month showing year-over-year highs since COVID-19 began. The story for America’s contractors has been more nuanced. Ken Simonson, chief economist for the Associated General Contractors of America (AGC), says …

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Charting 2020’s Biggest Holiday Sales Trends

Springboard

Research firm CBRE recently issued its outlook for the 2020 holiday shopping season. Featuring insight on the U.S. economy, new shopper habits and global insights, the data is a clear guide to the trends home improvement retailers should be on …

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Resource Review: Building a StoryBrand

Resource Review

This book review is the final installment in a series Hardware Retailing is publishing to highlight resources retailers recommend to other operators in the independent home improvement industry.  David Strano is general manager and co-owner of Ambridge Do it Best …

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Trainer’s Corner: Focus on Financials

Market Measure Report

In this month’s issue of Hardware Retailing, the Market Measure report includes results from NHPA’s 2020 Cost of Doing Business Study, a valuable tool as you make plans for the coming year. By comparing numbers in this study against your …

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