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Channellock Announces New Marketing, Product Promotions

Channellock, Inc., a leader in the manufacture of pliers and assorted hand tools, has announced the promotion of Lynn Reynolds to marketing manager and Ken Burchill to product manager. These promotions will help ensure the company’s continued growth and future success, Channellock says in a statement.

“We pride ourselves on rewarding excellence,” says Ryan DeArment, vice president of sales and marketing. “This past year has been a challenging one, but Lynn and Ken have both demonstrated the skills and character that we hold in high regard as we continue to grow CHANNELLOCK® as an American-made company.”

Reynolds previously served as Marketing Services Manager and has been with the company 27 years. In her new role as marketing manager, she is responsible for continuing to build the company’s brand awareness by developing and executing marketing strategies to meet consumer need, crafting promotional messaging and products and working to ensure those messages are distributed through various channels.

Burchill previously served as e-commerce account manager at CHANNELLOCK® and has been with the company for eight years. With more than 75 different sizes and types of pliers crafted at the CHANNELLOCK® plant in Meadville, Pennsylvania, Burchill’s new role ensures there is an on-sight expert in product knowledge. He is a subject matter expert on CHANNELLOCK® tools and will serve as a direct resource for the company’s sales team.

“These promotions are a recognition of the hard work and significant contributions Ken and Lynn have made to the expansion of our company,” DeArment says. “CHANNELLOCK® is well positioned for growth with them in their new roles. We look forward to their contributions in the years to come.”

Channellock, Inc. is a worldwide leader in the manufacture of pliers and assorted hand tools, including American-made CHANNELLOCK® Tongue & Groove Pliers, which can be found in retailers around the world. Founded by George B. DeArment in 1886, the Meadville, Pennsylvania-based company is now in its fifth generation of family ownership and operation. Previously, the company completed a historic plant expansion and launched an online trade worker training program.

About Todd Taber

Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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