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Char-Broil Names New President and Chief Executive Officer

Christine M. Robins will be joining the Char-Broil Division of the W.C. Bradley Co. as President and Chief Executive Officer, effective June 2.

Robins served for the past five years as President and CEO of Pittsburgh-based BodyMedia, a venture-backed pioneering company in wearable health sensors and software that help consumers and professionals better manage health and wellness.

Prior to joining BodyMedia, Robins spent four years with Philips Oral Healthcare in Seattle, where she was promoted to President and CEO.

Immediately after graduation from the University of Wisconsin – Madison in 1988, where Robins earned her BBA degree in Marketing and Finance, she was recruited by the S.C. Johnson company in Racine, Wisconsin, and spent 17 years with the company in both marketing and finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc.

A native of Green Bay, Wisconsin, she completed her MBA in 1994 at Marquette University in Milwaukee.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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