Hardware Retailing The Industry's Source for Insights and Information
During the 2023 holiday season, Home Hardware hosted a fun holiday contest—the Santa Street Challenge. During the contest, customers were encouraged to decorate their yards with oversized Christmas figures and bring their neighbors in on the fun. On the contest home page, the company even promoted the 12-foot inflatable Santa available online and in-store at Home Hardware locations.
To enter the holiday contest, a customer submitted photos of their neighborhood decked out with Christmas cheer, along with their contact information and the names of participating neighbors.
The winning neighborhood received one swag bag per participant, $500 donated to a local charity and a community barbecue during the summer at the nearest Home Hardware store.
Discover more ways your operation can spread holiday cheer and joy with these in-store events and activities.
