Hardware Retailing The Industry's Source for Insights and Information
Some consumers might complain about retailers’ push to make Thanksgiving a big shopping day, but others would even shop on Christmas, if given the opportunity.
About 18 percent of American consumers would head to retail outlets if they opened at 6 p.m. on Christmas. Additionally, 30 percent of millennial customers ranging from age 18 to 24, and nearly just as many from the 24 to 34-year-old crowd would shop on the holiday as well, according to LoyaltyOne, a consulting firm that designs and implements customer loyalty programs.
LoyaltyOne surveyed nearly 1,300 adults and found that 58 percent “said simply that they’d never shop on Christmas.” And 24 percent of the survey respondents say they would be more likely to take their business elsewhere if a retailer chose to open on Christmas Day.
“Retailers would risk potentially alienating the general population if they opened on Christmas at this point,” says LoyaltyOne’s Dennis Armbuster, according to a story from CNBC. “There is a cautionary note to retailers that there are some consumers that are interested, but be careful.”
