Clinton Hardware in Clinton, Maryland, has an eye-catching entry display that introduces customers to the history of the operation.
The business opened in 1946, and the display includes a paint shaker that has belonged to the store since day one, an old nail keg and other antique tools. The entryway also features a photo of former owners Clyde Billman and Dennis Billman in front of the company’s original building.
“We embrace our past,” says company president David Billman. “The entry is a great conversation starter for introducing new customers to who we are and what we do.”
The store has also incorporated mementos from the store’s history into its modern merchandising. The store’s bulk seed rack is an example. The shelving and drawers came from the store’s original 1946 location. The shelves now hold a tidy row of jars containing bulk seeds, scoops for measuring, paper bags and a scale for weighing purchases.
When manager Belinda Billman began doing some redecorating at the store, other staff members were skeptical. Belinda thought the look and feel of the store had gotten stale. So, she brought in antique cabinets to spruce up some of the merchandising. Now, employees and customers alike admire her handiwork.
“People love it,” she says.
Creative Stacks and Bins
Belinda likes to keep the store’s merchandising looking fresh. One of her solutions for improving the look of dump bins was to stack wine barrels to make a creative display.
Products, such as ice scrapers and bottles of windshield deicer, are sorted by type and arranged in the top barrels.
Inspired by Billman’s artistry, other members of the Clinton Hardware staff used wooden crates to build an endcap with individual display cubbies for hot sauces and spices. Working together to be creative boosts employee engagement, Belinda says.
“It gets them more involved and excited about selling new products,” she says.