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Communications Team

President and CEO

Bob Cutter

Bob Cutter

As chief operating officer, Bob is responsible for the overall sales function and performance of Hardware Retailing magazine for NRHA. Over the past nine years, Bob has also led the Catalog division for the company. Bob’s entrepreneurial background includes several years spent in a corporate printing environment working with independent business owners.
Bob is a graduate of the University of West Florida in Pensacola, Florida. He resides in Greenwood, Indiana, with his wife and son. In his free time, Bob enjoys outdoor activities, including golf, coaching youth softball and spending time with family.



Executive Vice President and Publisher

Dan Tratensek

Dan Tratensek

In his position as publisher of Hardware Retailing magazine, Dan has the opportunity to visit with independent retailers of all types and sizes and use these visits to shape the editorial direction of the magazine to meet the needs of the independent hardware retail market. Dan also oversees NRHA’s other publishing projects, which include a range of special interest publications, contract publishing titles, online content and more. Dan formerly worked as an editor and reporter for Hardware Retailing and has been involved in business journalism and news reporting for the past two decades.

Director of Marketing and Communications

Whitney Daulton

Whitney Daulton

Whitney and her team contribute to the creative development of NRHA and Hardware Retailing magazine’s brand identities, marketing and advertising campaigns, events, websites and print and interactive publications. Her team works to provide independent retailers with quality information and tools to help them become better and more profitable. Whitney graduated from Indiana University with a degree in Journalism also focusing in Graphic Design. She recently completed an executive education program at Yale University.



Managing Editor

Melanie Moul

Melanie Moul

Melanie is the managing editor for Hardware Retailing magazine. Originally from South Bend, Indiana, she worked in central Pennsylvania for several years after earning her professional writing degree. She returned to the Hoosier State in late 2016 to join the NRHA team. In her spare time, she enjoys testing new recipes and watching online makeup tutorials. She and her husband are raising their son and two fur children in Indianapolis.

Assistant Editor

Kate Klein

Kate Klein

Kate is an assistant editor for Hardware Retailing magazine. She reports on news and industry events. She graduated from Cedarville University in her home state of Ohio, where she earned a B.A. in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading long books, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

Assistant Editor

Todd Taber

Todd Taber

Todd is an assistant editor for Hardware Retailing magazine. An Indiana native, he graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017 and now writes a variety of content, including industry news, marketing, research and operations stories. In his free time, he likes to run, spend time with family and work his way through Charles Dickens’ bibliography.



Creative Services

Senior Designer

Lynnea Verville

Lynnea Chom

Lynnea is the lead graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in graphic design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and raising her family.

Graphic Designer

Kelsey Truex

Kelsey Truex

Kelsey is a graphic designer for Hardware Retailing. She graduated from Marian University in 2013 with a Bachelors in graphic design and a minor in photography and art history. In her free time, she enjoys playing paintball with her husband and spoiling her yellow lab.

Web Services

Web Developer

Kevin Trehan

Kevin Trehan

Kevin’s strong passion for User Experience design and proficiency with various Web technologies landed him the role of “The Web Guy” at the NRHA. He graduated from IUPUI in May 2014 with a Bachelor’s Degree in Media Arts and Science and a Certificate in Computer Science. He has a pet ball python named Daenerys, he loves creating digital 3D art, and he perpetually craves sushi. He is also the president of the Indianapolis Guild of Extra Life, a nonprofit organization that aims to help raise money for Children’s Miracle Network Hospitals through various video game-related events, such as marathons and tournaments.


Production Services

Production Manager

Nancy Vondersaar

Nancy Vondersaar

As production manager of Hardware Retailing magazine, Nancy coordinates with the printers, editors and design teams to get Hardware Retailing and all client publications to the printer on time. This includes securing print schedules, creating folios for all publications and making sure all advertising material is received and is to the required specifications. Nancy has held various positions in her 35 years at NRHA, working on Hardware Retailing in each of these positions.

Sales & Production Assistant

Freda Creech

Freda Creech

As production assistant for Hardware Retailing magazine, Freda works very closely with the Hardware Retailing sales team in collecting ad insertion orders, gathering advertisers’ production materials and invoicing advertisers monthly. In addition, she also assists in marketing mailings and oversees the NRHA mailroom. Freda has been employed at NRHA for over 35 years.