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Communications Team

President and CEO

Bob Cutter

Bob Cutter
317-275-9431
bcutter@nrha.org

As chief operating officer, Bob is responsible for the overall sales function and performance of Hardware Retailing magazine for NRHA. Over the past nine years, Bob has also led the Catalog division for the company. Bob’s entrepreneurial background includes several years spent in a corporate printing environment working with independent business owners.
Bob is a graduate of the University of West Florida in Pensacola, Florida. He resides in Greenwood, Indiana, with his wife and son. In his free time, Bob enjoys outdoor activities, including golf, coaching youth softball and spending time with family.

 

Communications

Executive Vice President & Executive Editor

Dan Tratensek

Dan Tratensek
317-275-9407
dant@nrha.org

In his position as executive editor of Hardware Retailing magazine, Dan has the opportunity to visit with independent retailers of all types and sizes and use these visits to shape the editorial direction of the magazine to meet the needs of the independent hardware retail market. Dan also oversees NRHA’s other publishing projects, which include a range of special interest publications, contract publishing titles, online content and more. Dan formerly worked as an editor and reporter for Hardware Retailing and has been involved in business journalism and news reporting for the past two decades.

Director of Marketing and Communications

Whitney Daulton

Whitney Daulton
317-275-9416
wdaulton@nrha.org

Whitney and her team contribute to the creative development of NRHA and Hardware Retailing magazine’s brand identities, marketing and advertising campaigns, events, websites and print and interactive publications. Her team works to provide independent retailers with quality information and tools to help them become better and more profitable. Whitney graduated from Indiana University with a degree in Journalism also focusing in Graphic Design. She recently completed an executive education program at Yale University.

Corporate Communications Manager & Editor

Julie Leinwand

Julie Leinwand
317-275-9412
jleinwand@nrha.org

Julie Leinwand is the corporate communications manager and editor for NRHA. She graduated from the Missouri School of Journalism. In her spare time, she enjoys baking fanciful desserts and spending time with her puppies and husband.

 

Editorial

Managing Editor

Melanie Moul

Melanie Moul
317-275-9438
mmoul@nrha.org

Melanie is the managing editor for Hardware Retailing magazine. Originally from South Bend, Indiana, she worked in central Pennsylvania for several years after earning her professional writing degree. She returned to the Hoosier State in late 2016 to join the NRHA team. In her spare time, she enjoys testing new recipes and watching online makeup tutorials. She and her husband are raising their son and two fur children in Indianapolis.

Profiles Editor

Kate Klein

Kate Klein
317-275-9411
kklein@nrha.org

Kate is the profiles editor for Hardware Retailing magazine, connecting with retailers throughout the industry and sharing their stories in the magazine and online. She graduated from Cedarville University in her home state of Ohio, where she earned a B.A. in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading long books, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

Assistant Editor

Todd Taber

Todd Taber
317-275-9433
ttaber@nrha.org

Todd is an assistant editor for Hardware Retailing magazine. An Indiana native, he graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017 and now writes a variety of content, including industry news, marketing, research and operations stories. In his free time, he likes to run, spend time with family and work his way through Charles Dickens’ bibliography.

 

Creative Services

Graphic Designer

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Autumn Ricketts
317-275-9410
aricketts@nrha.org

Autumn is a graphic designer for Hardware Retailing magazine. She was born in Phoenix and was raised in Indianapolis. She graduated with a degree in journalism graphics from Ball State University and worked for five years as an assistant design editor for a newspaper publishing company before joining the NRHA team at the end of 2019. Autumn has an energetic 5-year-old son who takes up most of her time, but she finds room for face painting, reading and pretending she’s a cast member on “Grey’s Anatomy.”

Web Services

Web Developer

Kevin Trehan

Kevin Trehan
317-275-9423
webmaster@nrha.org

Kevin’s strong passion for User Experience design and proficiency with various Web technologies landed him the role of “The Web Guy” at the NRHA. He graduated from IUPUI in May 2014 with a Bachelor’s Degree in Media Arts and Science and a Certificate in Computer Science. He has a pet ball python named Daenerys, he loves creating digital 3D art, and he perpetually craves sushi. He is also the president of the Indianapolis Guild of Extra Life, a nonprofit organization that aims to help raise money for Children’s Miracle Network Hospitals through various video game-related events, such as marathons and tournaments.

 

Production Services

Production Manager

Nancy Vondersaar

Nancy Vondersaar
317-275-9408
nvondersaar@nrha.org

As production manager of Hardware Retailing magazine, Nancy coordinates with the printers, editors and design teams to get Hardware Retailing and all client publications to the printer on time. This includes securing print schedules, creating folios for all publications and making sure all advertising material is received and is to the required specifications. Nancy has held various positions in her 35 years at NRHA, working on Hardware Retailing in each of these positions.

Sales & Production Assistant

Freda Creech

Freda Creech
317-275-9428
fcreech@nrha.org

As production assistant for Hardware Retailing magazine, Freda works very closely with the Hardware Retailing sales team in collecting ad insertion orders, gathering advertisers’ production materials and invoicing advertisers monthly. In addition, she also assists in marketing mailings and oversees the NRHA mailroom. Freda has been employed at NRHA for over 35 years.