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Complete Breakdown of Housewares Category Share Estimates

In the February issue of Hardware Retailing, the Trends sections illustrated the top four subcategories within the housewares sector, but the industry comprises other categories.

Below is data the International Housewares Association published in its 2014 State of the Industry Report, which can be found here. The subcategories that constitute the largest share of the housewares segment are cook and bakeware, kitchen tools and accessories, kitchen electrics and tabletop. Smaller categories such as household textiles are part of the overall segment as well.

February Graphic 1

Applied to Retail: Analyze the subcategories above and determine if any of these products would appeal to your target market. You may be in close proximity to a specialty housewares store or mass merchant, so big items like kitchen tools and electrics may not be good additions to your product mix. However, smaller, high-margin items such as pet supplies or tabletop items may be the perfect fit.

To read the full housewares story in the February 2015 issue of Hardware Retailing click here. To watch a video that provides in-depth data on the housewares category click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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