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Deepen Digital Leads With NRHA Business Services Partner Pointy

The North American Retail Hardware Association (NRHA) is always scouting new ways to help retailers boost sales and streamline operations. Our latest business services partner Pointy presents retailers an easy way to strengthen their online presence with every transaction they complete.

Pointy helps retailers drive online traffic directly to their brick-and-mortar stores. By connecting to your barcode scanner and POS system, each item you sell or scan is filtered through the Pointy system and appears online, giving you the power to promote your in-store products online.

The Pointy technology integrates with Google’s “See What’s in Store” feature, which gives shoppers an additional way to discover what your store sells directly on Google search results pages. The Pointy software gives retailers real-time analytics to see how your products are doing online, allowing you to compare online searches to in-store visits, a powerful metric that can help your future marketing efforts.

NRHA is offering independent home improvement retailers a special rate for the Pointy system: a one-time-only fee of $399 (regularly $899). There are no recurring charges, with one payment, your store can connect your products to online opportunities transaction by transaction.

Pointy offers setup support and troubleshooting for as long as you use the system. It also offers a 100% refund if you’re not totally satisfied in the first 90 days.

Pointy in Person at the NRHA All-Industry Conference

If you’re planning to attend the NRHA All-Industry Conference, held in conjunction with the National Hardware Show® in Las Vegas May 7-9, you’ll have the chance to connect with Pointy and Google representatives in person to learn more about the importance of digital leads and how Pointy can help you achieve them.

On Tuesday, May 7 at 4:00 p.m., Pointy director of partnerships Matt Dockrell will moderate a panel discussion on finding ways to strengthen your digital footprint. Panelists will include Kyle Kelly, a strategic partner manager on the Google Customer Solutions team. The panel will be a great way to learn more about the ways you can incorporate Pointy and social media tactics in your business’s overall web strategy.

If you can’t make the panel discussion, be sure to visit Pointy at Booth #2842 at the National Hardware Show.

Digital leads are a critical component to modern retail success. With Pointy, retailers can connect with customers online more easily than ever before. Get more information on all of NRHA’s business services partners.

About Todd Taber

Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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