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Consumers Are Perpetually Spending More on Pets

Americans are forking out more and more cash to care for and entertain their dogs, cats and other pets.

In 2015, 65 percent of U.S. households—or 79.7 million homes—owned a pet, according to the American Pet Products Association. These households combined spent more than $60 billion on their animals in 2015, for a steady increase over the past several years.

To offer insight on where consumers purchase their animal care products and what factors influence their decisions, Hardware Retailing polled more than 1,000 consumers. We found that while many consumers purchase animal care products at pet or grocery stores, there may be opportunities to capture more business from your pet-owning customer base.

The data from our study also suggests that consumers are more concerned that their preferred source for pet products provides a greater variety of products over the lowest prices.

June Trends Graphic

Applied to Retail:

Many people who come into your store on a daily basis own pets, and you can cement their loyalty if you provide a pet-friendly store environment for them. Allow animals to come into your store, and promote the fact that they’re invited inside. Then, provide a drinking station near the pet aisle or keep treats at the cash register so your furry customers enjoy their in-store experiences.

For more information on pet products and what’s trending in this category, read this article.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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