Good news for home improvement retailers: according to an article from Hardware Retailing magazine, 81 percent of power tools are purchased in-store, not online. The article recommends retailers take advantage of this important statistic by offering customers opportunities to touch the latest models and see power tools in action.
The majority of the survey participants also said they purchased a new tool based on price and where they were already shopping at the time, so proper product placement is essential. Power tool displays shouldn’t be buried in the back of the store. Displays should also be clean and well-stocked to secure sales.
By staying on top of the latest features, technologies and innovations in power tools, retailers can maintain an advantage over the ever-encroaching online shopping arena. Well-trained staff, smart inventory and attractive hands-on displays have always given brick-and-mortar retailers an advantage over online stores, and now the numbers in the power tool category prove it.