In its 2021 State of the In-Store Experience, Raydiant, an experience platform for physical retail spaces, found that shoppers are looking to get back into stores and spend their money in-person. The survey found that 47 percent of respondents said they have spent more than 51 percent of their shopping budget in-person in 2021, indicating a return of customers making purchases in stores.
Nearly half of the shoppers surveyed, 48 percent, reported they prefer to shop in a physical store when given the choice, suggesting that brick-and-mortar stores and in-person shopping are here to stay even in light of a surge of e-commerce options and pandemic shutdowns.
Even though consumers still want to shop in-person, they don’t want to forgo technology in a store and believe features like self checkout, mobile pay and buy online, pick up in store enhance their experience. And as the State of the In-Store Experience found, 82 percent of respondents said a positive in-store experience makes them more likely to visit again, so those technological additions can go a long way to creating loyal, repeat customers.
Another part of the in-store experience is in-store marketing, which also plays a key role in whether a customer chooses to shop again. For best practices on marketing to your customers once they’re in the store, check out 5 In-Store Marketing Strategies.