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Customers Value Online Promotions

Social media, newspapers, websites and mobile apps are ways that consumers can find store promotions.

Promotions resonate with the consumer, leading to in-store and online purchases.

RetailMeNot, a coupon-hosting website, recently released its report titled The Significant Impact of Promotions Across the Multi-Channel Consumer Shopping Journey. This report analyzes the influence of promotional triggers on consumer retail purchases.

Its findings show that consumers love promotions and expect them from retailers. When asked “which ad types or types of activities would increase their likelihood of considering or purchasing a brand, products or service,” 61 percent of 400 consumers answered the desire for an “ad offering a coupon/discount.” Similarly, 60 percent of 1,493 consumers said they “Like” a company’s Facebook page for the special promotions it offers.

Once consumers receive these promotions, they make purchases. RetailMeNot found that “promotions triggered in-store purchases for 91 percent of consumers who use in-store promotions.” In the past year, 24 percent of respondents made 21 or more purchase triggered by a promotion.

Promotional use is also planned ahead of time, as “74 percent of consumers who use promotions in store planned their most recent use of an in-store coupon several hours or more in advance.”

Even if you do not have in-store text messaging capabilities, offering promotions on your website or social media attracts consumers since they plan their purchases ahead of time. The top pre-shopping activities of smartphone shoppers are finding store locations and hours, along with looking for promotional offers. Be sure to provide your store’s location, hours of operation and promotions on your website.

To read more about the effect promotions have on consumers, click here.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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