Hardware Retailing The Industry's Source for Insights and Information
Computer technology has changed the way consumers shop for everything from shoes to homes. Thanks to easy access to online data, 90 percent of homebuyers surveyed by the National Association of Realtors in 2012 said the Internet was their top information source when searching for a home (compared to just 27 percent who said they typically turned to newspaper ads first). Further, 62 percent of buyers who participated in the NAR poll reported that virtual tours propelled them to follow up with a personal visit to the homes they viewed online.
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