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Display at Checkout Makes Purchasing Easier

Looking for a simple way to show off some of your millwork options?

At BTU Do it Center in Las Vegas, New Mexico, customers pay for their lumber purchases at the checkout counter in the main showroom before driving through the lumberyard that’s set up behind the store to pick up their orders. If they’re placing their lumber order and realize they want to buy molding as well, but aren’t sure what they need, all they have to do is look at the wall right behind the checkout counter. That’s where a large framed selection of molding samples hangs.

“We added it as a way for our customers to see all the different types of molding we offer, all in one place,” says co-owner Wayne Sonchar. “It’s easy for them to look and see what they want while they’re checking out. It’s much more convenient for both customers and employees.”

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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