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Do it Best Selects Director of Brand Integration

With a continued focus on member growth, Do it Best has added an experienced industry veteran to its marketing team, with Ryan Heine named as the director of brand integration. In this leadership position, Heine will lead the development, management and growth of branding initiatives and marketing strategies on behalf of Do it Best member-owners. He will apply his considerable industry experience to drive innovation in the areas of consumer marketing, exclusive brand strategies and retail programs.

“Ryan brings an impressive breadth of experience and expertise to this important position on our team,” says Rich Lynch, vice president of marketing. “In fact, it’s a bit of a homecoming for Ryan, as he started his career in our industry at Do it Best nearly 20 years ago. Today, he returns to our team to deliver the innovative programs that will drive continued growth and profitability for our members.”

Heine brings nearly 20 years of relevant industry experience to Do it Best, with a strong focus on national product and brand management. He has served in a variety of merchandising, sales, marketing and leadership roles, including director of sales for an internationally recognized hand and power tool maker.

“I am really excited to rejoin the Do it Best team at an important time for the company and our industry,” Heine says. “Everything in my career has prepared me for this opportunity to lead an extremely talented team committed to helping our members grow.”

Read more of the latest Do it Best news here and here.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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