Walk into Hunts Do it Center in Whitehall, Michigan, and the first thing you’ll notice are the unique door handles.
After attending a training seminar at the Do it Best Corp. Winter Conference last January, store owner Jeff Cockerill wanted to find ways to create unique shopping experiences for the customers who come to his store. Why not start with the first thing people touch when they visit?
The door handles on Hunts Do it Center’s doors were made by the store’s employees using items that can be purchased from the store. This provides a true sense of the store’s commitment to the products they sell and also gives shoppers a memorable experience. Employees of Hunts Do it Best have received hundreds of positive comments on their unique door handles.
Think of ways that your store can benefit from incorporating exciting shopping experiences. Customers are more likely to return if they find something interesting and memorable about their visit. The only limit is your creativity!