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Drive Traffic with Winter Project Ideas and Spring Teasers

Winter doesn’t have to be downtime. Use your creativity to promote indoor home projects customers may not have thought of while carefully planning and purchasing for the upcoming spring rush. Bring your customers in this season and they’ll keep coming back next season.

  • Promote indoor projects that customers may put off during the warmer months. Invite them in with promotions or special pricing and reap the benefits of higher sales in the off-season and future customers for spring and summer.
  • Use winter to do cleaning and maintenance. Begin by assessing the condition of your store, then use creativity to make needed maintenance happen before the spring rush.
  • Prepare your store for spring by merchandising seasonal products for maximum impact. Look back at your biggest seasonal sellers from past years and concentrate your merchandising in those categories for maximum impact.
  • Begin to reorganize your store to make way for the influx of lawn and garden products. By carefully planning where to position this merchandise, you’ll be prepared when the first shipment arrives.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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