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Eight Ways to Make a Color Splash with Paint Merchandising

Because paint is visual, it’s easier than other items to merchandise. A good paint job, however, is more than just color and finish; customers will look to you, the retailer, to ensure they have all they need for a job that looks professional. Merchandise your paint and sundries to initiate talking points with customers that push sales beyond brushes and tape.

  • Mass display paint.
  • Merchandise painting tools and sundries near paint and the paint-mixing area and group products by end use. For example, display paint thinners and removers together.
  • Show paints, stains and other decorating materials in use. Techniques include project centers, mass displays, image displays and finished-product displays. And don’t forget to promote the benefits of new technologies that will appeal to the pro sector.
  • Green trends in paint are having an increased effect on the paint department and today’s paint consumer. Offset your eco-friendly and low-VOC products in their own area and provide information on their benefits.
  • Couples and families shop in this department and will spend time there planning their projects. Create an environment they are inspired in. Have a sit-down area with books, magazines and electronic planning assistance.
  • Paint and decorating products lead to projects. Merchandising should suggest decorating ideas as well as provide products and how-to information. With wallpaper gaining popularity, try setting up a wallpaper display to complement your paint department.
  • Vignettes or spin racks near the service desk provide an eye-catching way to offer samples of paints and paint products materials.
  • Promote custom color matching and consultant services with a color studio by offsetting your department.

About Amanda Bell

Amanda Bell
Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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