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Boost Marketing Using These Email Resources

Every day billions of emails are sent and received around the world, and nearly half of them will be directed to customers, according to a study from The Radicati Group, a California-based technology research firm.

It’s important now more than ever that your brand is present in your customers’ email inboxes and that you’re breaking through the clutter. In the June issue of Hardware Retailing, we shared some quick tips for crafting a strong marketing email.

Additionally, we’ve compiled this list of resources as a point of reference to help you find the information you need to start or strengthen your email marketing.

Getting Started

7 Best Email Marketing Services for Small Business (2017), wpbeginner

Getting Started With Email Marketing, Campaign Monitor

How to Create an Email Marketing Plan, MailChimp

The Retailer’s Guide to Email Marketing, Campaign Monitor

The Ultimate Guide to Email Marketing for Beginners, optinmonster

Subject Lines

100+ Top Email Spam Trigger Words and Phrases to Avoid, SimplyCast

17 Best Practices & Tips for Writing Catchy Email Subject Lines, HubSpot

Improve Your Open Rates With These 12 Subject Line Tweaks, Constant Contact


10 Best Practices to Design Emails, Comm100

Email Design Best Practices, EmailMonks


Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking, HubSpot

Email Campaign Reporting Guide, Campaign Monitor

Retail Examples

7 E-Commerce Email Campaigns You Should Steal Today, shopify

10 Retail Email Campaigns We Love and How to Create Your Own, Campaign Monitor

Digging In to Lowe’s Personalized Marketing Campaign, autopilot


About Hilary Welter

As marketing and research coordinator, it’s Hilary’s duty to keep retailers informed about NRHA products and services and to help coordinate industry research projects. Additionally, Hilary is the voice behind NRHA’s and Hardware Retailing’s social media accounts. She appreciates a good book, spicy food, well-made horror films, craft beer and exploring new places near and far.

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