Hardware Retailing The Industry's Source for Insights and Information
Fiskars, a global supplier of home and garden tools, has begun a marketing tour of the U.S. to allow consumers to try its products.
The company, which is headquartered in Finland, partnered with an experiential and event marketing business to launch the Fiskars Discover the Difference Tour. The tour, which runs from March through June, will make more than 70 stops with a goal of putting Fiskars’ yard and garden tools into the hands of more than 65,000 people.
Each tour stop offers opportunities for people to test a variety of Fiskars products, including the new PowerGear2™ pruning tools, which have been updated to improve comfort, durability and mechanics.
The tour started March 5 in Chicago, and will visit retailers, farmers markets and gardening events in cities such as Dallas, New Orleans, Baltimore and Philadelphia through mid-June. To view the full schedule, click here.
