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Game Night Promotes Product Category

Yoder’s Shipshewana Hardware has invited customers to a game night Thursday, offering a multi-purpose event at the store.

Games and toys are an important category for the Shipshewana, Indiana, store, and hosting the game night is drawing attention to the 3,000 SKUs in that department. Yoder’s will also be providing free cotton candy and popcorn. The store is also providing tastings of old-fashioned sodas, which customers can buy if they like them.

The store sells board and card games, including Quiddler, Five Crowns and Dutch Blitz. At the game night, Yoder’s employees are sitting down to teach community members games that aren’t played widely in the area—yet.

The staff is setting up tables in a hallway to demonstrate eight games, and visitors can have a seat and play a few rounds to see if they like playing them, according to Alisha Jones, gift and toy buyer for the store. If customers like the games, they can buy them that night.

The event should introduce people to new games and “just increase awareness that we have a bunch of games and that they can come to us for them,” Jones says. “We live in a big Amish community, and everyone loves to play games. We thought this would be a fun idea.”

In the end, the store will be introducing newer products, bringing customers into the store for some fun and allowing shoppers to test and buy items all at one event.

About Kate Klein

Kate Klein
Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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