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Get Customers to Love Your Brand, Not Just the Discount

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount?

The Love Matrix, a report by Bond Brand Loyalty, analyzes the different aspects behind brand loyalty – love for the program and love for the brand. Using this matrix to categorize your store’s loyalty program may help you evaluate what areas of your strategy you should improve upon. The overall goal of this matrix is to harmonize both the love for program and the love for the brand to create “brand alignment.”

To read more on brand alignment and the love matrix, download the complete report here.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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