Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount?
The Love Matrix, a report by Bond Brand Loyalty, analyzes the different aspects behind brand loyalty – love for the program and love for the brand. Using this matrix to categorize your store’s loyalty program may help you evaluate what areas of your strategy you should improve upon. The overall goal of this matrix is to harmonize both the love for program and the love for the brand to create “brand alignment.”
To read more on brand alignment and the love matrix, download the complete report here.