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Google and Home Depot Team Up for Voice-Activated Ordering

Google and Home Depot recently partnered to allow the big-box retailer’s customers to order home improvement products through the tech company’s voice-activated smart home products, reports Fortune.

According to Fortune, the big-box home improvement retailer will sell its products online through voice-activated Google Home devices and on Google Express, a website and mobile app that allows consumers to shop multiple retailers at the same time.

Fortune reports that “according to an eMarketer report earlier this year, some 35.6 million Americans will use internet-connected devices to carry out a voice-direct task at least once a month this year, more than double the number in 2016.”

Other retailers have recently announced voice-activated integrations to enhance the shopping experience, according to Fortune, including accessing products available through Walmart on Amazon’s Alexa and Target and Costco also using Google Assistant.

Fortune cites more data from eMarketer, saying that Home Depot has generated $6 billion in digital sales over the last 12 months.

In it second-quarter financial report released last month, Home Depot posted a 23.3 percent increase in online sales over a three-month period.

About Melanie Moul

Melanie Moul
Melanie is the features editor for Hardware Retailing magazine. Originally from South Bend, Indiana, has a degree in professional writing. She worked in central Pennsylvania for several years after college as a barista and an editor and returned to the Hoosier State in late 2016 to join the NRHA team. In her spare time, she enjoys testing new recipes and watching online makeup tutorials. She and her husband are raising their son and two fur children in Indianapolis.

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