Welcome to the first issue of High Performance Retailing, a collaboration between the North American Retail Hardware Association and market research firm The Farnsworth Group. Each quarterly installment aims to deliver actionable, relevant data to independent home improvement retailers to help them find new paths to success.
Explore the publication’s sections below to learn more about the trends, technology and tactics shaping the independent home improvement industry.
Hear from Zach Williams, founder of digital marketing firm Venveo, about new digital strategies you can use to build deeper, more authentic connections with customers.
Grant Farnsworth of The Farnsworth Group discusses the disparate factors shaping U.S. home construction trends. Plus, Robert Dietz, chief economist of the National Association of Home Builders, offers information for how retailers can attract new sales from construction crews.
For many business owners, Google Ads is a major component of their digital marketing strategy. Learn more about three new changes to the platform that can help users target shoppers with precision.
Cities and states across the U.S. are banning cashless retail, but National Retail Federation vice president of government affairs says legislation might be unnecessary. Explore the pros and cons of cashless retail now to decide for yourself.
Join Dan Tratensek, executive editor of Hardware Retailing, as he explains the mission of High Performance Retailing and outlines the first issue.