Gift purchases are not the only driver of sales during the holiday season. More Americans than ever are visiting home improvement stores to purchase holiday decorations, dishes, figurines, wreathes and Christmas trees. These customers, looking to add some up-to-date cheer to their homes before seasonal gatherings, also boost sales, especially in the housewares category where holiday décor is thriving. To capture those sales, make sure your housewares department is stocked with the latest in holiday décor trends.
Deck the Halls with Nature
This season, natural textures and finishes are expected to mix with the traditional sparkle of the holidays. Natural woods, twigs, pinecones and leaves have provided inspiration for ornaments, candle holders, lighting and more this season. Whether adding muted appeal to traditional red and green décor or a pop of warmth to white and silver themes, natural textures offer festive results.
I’ll Have a Blue Christmas
Just as the moody blues have taken over kitchens, living rooms and exteriors, so too will they punch up the holidays this season. Help customers add a touch of whimsy to their home décor with aquamarine accessories or a hint of glamour with bold midnight blue decor. Cerulean blue is also hot this holiday.
I’m Dreaming of a Polka-Dot Christmas
In addition to natural and moody finishes, bold patterns will also be on display this season. Polka dots, stripes and buffalo checks in dramatic black and white will make ornaments, dishwares and other accessories pop, especially when combined with traditional colors.
For more examples of the latest holiday decorating trends, check out this gallery from House Beautiful.