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What to Expect During the Holiday Shopping Season

The holiday shopping season is upon us. Is your store ready?

From holiday advertising to hiring seasonal workers to setting up holiday displays, there’s plenty for independent retailers to do in November and December.

The shop-local trend has continued to strengthen over the years. In 2010, American Express created Small Business Saturday, which is held the Saturday after Thanksgiving, to encourage consumers across the country to shop at small, local businesses. Make the most of the shopping season on Nov. 26.

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About Liz Lichtenberger

Liz Lichtenberger
Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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