The holiday shopping season is upon us. Is your store ready?
From holiday advertising to hiring seasonal workers to setting up holiday displays, there’s plenty for independent retailers to do in November and December.
The shop-local trend has continued to strengthen over the years. In 2010, American Express created Small Business Saturday, which is held the Saturday after Thanksgiving, to encourage consumers across the country to shop at small, local businesses. Make the most of the shopping season on Nov. 26.