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2019 Holidays Expected to Garner Extra Spending

Consumers will be spending 4 percent more on the winter holidays in 2019 than in 2018, according to the National Retail Federation (NRF).

On average, shoppers plan to spend $1,048, buying gifts for family, friends and co-workers; purchasing food, decor and greeting cards; and shelling out additional money on products selling at promotional prices, NRF reports.

“Consumers are in good financial shape and willing to spend a little more on gifts for the special people in their lives this holiday season,” says Matthew Shay, NRF president and CEO. “Retailers are fully prepared to meet the needs of holiday shoppers looking for that perfect mix of sales, quality and selection.”

NRF projects that holiday retail sales will be between $727.9 billion and $730.7 billion in November and December.

Products that can be purchased at many home improvement stores rank among the top 10 most-requested gift items for the holidays, the data shows. For example, 24 percent of respondents to the NRF survey say they want home decor items and 18 percent are asking for sporting goods. NRF reports that 17 percent of shoppers are specifically asking for home improvement products.

The National Retail Federation is a retail trade association headquartered in Washington, D.C.

About Kate Klein

Kate Klein
Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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