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Home Depot Alters Focus for Changing Baby Boomer Habits

The baby boomer generation is shifting from planning DIY jobs to hiring professionals to do projects for them, and The Home Depot is taking note and shifting gears, as well.

The big-box retailer is paying attention to its largest customer base, and at a recent conference with investors, executives said the company will focus on providing for the professional contractor in a bigger and better way, according to The Washington Post.

“Their expectations of The Home Depot are changing,” says Marc Power, the chain’s executive vice president of U.S. stores. “Now, people like me have less time and less energy to do it myself like The Home Depot taught us to do. Now, I want someone to do it for me.”

The company expects baby boomers to continue wanting to invest in improving their homes, so the retailer will work toward attracting more of the professionals who baby boomers might hire to do jobs for them.

For years, Home Depot says it was a destination for a quick fill-in trip rather than a spot for major purchases from pros. Now, the company will be adapting its merchandise assortment and order fulfillment capabilities to meet more of the needs of professional customers.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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