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Home Depot Partners With Digital Decorating Company

The Home Depot and online interior design firm Laurel & Wolf have partnered to provide professional decorating and home services to customers, the Atlanta Business Chronicle reports. The new partnership will enable customers to get personalized interior designs that incorporate project materials sold by Home Depot via both companies’ websites.

Customers can log in to either the Home Depot Pro Referral Service or Laurel & Wolf’s website to begin. Pricing begins at $59 per room for Laurel & Wolf’s basic interior design package, but can grow to $249 per room. The higher price point includes room concepts from three designers, unlimited design revisions and up to 10 days of design time, according to Laurel & Wolf’s website.

Leura Fine, founder and CEO of Laurel & Wolf, hopes the partnership will bring new customers to both companies, including millennial consumers.

“We are excited to see how our designers will bring to life the incredible range of products sold at The Home Depot,” Fine says in a statement given to Architectural Digest. “Through this partnership, we are able to provide the ultimate modern platform for the millennial consumer who expects customization and services as a seamless integration into their shopping experience.”

The partnership unites a small online startup with a well-known retailer. Laurel & Wolf began in 2014 and now has more than 60 employees as well as a network of more than 1,000 designers, according to Atlanta Business Chronicle’s report. Home Depot is headquartered in Atlanta and has more than 24,000 employees in Georgia alone.

About Todd Taber

Todd Taber
Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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