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home sweet home pros' edition

Help Pros Shop Local With Home Sweet Home Pros’ Edition Signage

In the July 2017 issue of Hardware Retailing, the North American Hardware and Paint Association (NHPA) and Independent We Stand debuted the their latest joint research project, the Home Sweet Home Pros’ Edition study. The study found that for every dollar pros spend at independent retailers, twice the money remains in the local economy than when they spend the same dollar at national chains. Read the article from the magazine here to learn more.

To help you leverage these findings to your pro customers and your community, NRHA and Independent We Stand created the following marketing materials for you to share the shop local message.

Marketing Materials

  1. Press Release
  2. Posters
  3. Infographic
  4. Shelf Talkers
  5. Social Media Graphics

In 2015, NHPA and Independent We Stand introduced the Home Sweet Home Study, which showed the positive impact consumers have on their local economies when they shop at locally owned independent home improvement stores. Marketing materials for that study are available for download here.

Download the Home Sweet Home Pros’ Edition study marketing materials here. The zip file is categorized by marketing element. If you have any questions, contact editorial@YourNHPA.org.

About Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

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