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home sweet home pros' edition

Help Pros Shop Local With Home Sweet Home Pros’ Edition Signage

In the July 2017 issue of Hardware Retailing, the North American Retail Hardware Association (NRHA) and Independent We Stand debuted the their latest joint research project, the Home Sweet Home Pros’ Edition study. The study found that for every dollar pros spend at independent retailers, twice the money remains in the local economy than when they spend the same dollar at national chains. Read the article from the magazine here to learn more.

To help you leverage these findings to your pro customers and your community, NRHA and Independent We Stand created the following marketing materials for you to share the shop local message.

Marketing Materials

  1. Press Release
  2. Posters
  3. Infographic
  4. Shelf Talkers
  5. Social Media Graphics

In 2015, NRHA and Independent We Stand introduced the Home Sweet Home Study, which showed the positive impact consumers have on their local economies when they shop at locally owned independent home improvement stores. Marketing materials for that study are available for download here.

A zip file of the Home Sweet Home Pros’ Edition study marketing materials can be downloaded by filling out the form below. The zip file is categorized by marketing element. If you have any questions, contact Hilary Welter at

[Form id=”91″]

About Melanie Moul

Melanie Moul
Melanie is the managing editor for Hardware Retailing magazine. She worked in central Pennsylvania for several years after college and returned to the Hoosier State in late 2016 to join the NRHA team. In her spare time, she enjoys testing new recipes and watching online makeup tutorials. She and her husband are raising their son and two fur children in Indianapolis.

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