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Home Therapy Event Brings Customers to Randall Lumber

Everyone has problems, in health or in life, that need to be fixed. Symptoms are easy to see, but finding out the root cause can be the tricky part. Diagnosing a home’s problem areas and their causes is no different, and the staff at Randall Lumber and Hardware in Taos, New Mexico, has come up with a creative way to illustrate this concept for customers.

Each year, the store breaks out the lab coats, scrubs and stethoscopes to treat the ailments of its community’s homes and businesses during its Home Therapy Event. The event is a more condensed version of the business’s annual customer appreciation event, says Hilario Serrano, director of retail operations and marketing for Randall Lumber and Hardware. The business invites vendors to display their products and help educate community members on solutions to home problems.

“It’s Home Therapy because, if your house has an ailment, we have the fix. We are the house doctors for you,” Serrano says.

Vendors set up booths at the business’s primary location along the main road of the Taos historical community, allowing customers easy access to knowledge and products. Each customer receives a patient card that can be filled out with a home address, and each vendor a customer visits will stamp their card. Once fully stamped, the customer can turn in their card for a prize, such as a small toolkit.

Serrano says there are also drawings throughout the day to show appreciation for customers.

“It encourages customers to really take a look at what we can offer them in regard to their homes, and maybe some projects they’ve put off because they don’t know how to fix it,” Serrano says. “It’s just one of our events aimed at showing appreciation for a community we have been in for three generations of family ownership.”

About Chad Husted

Chad is an assistant editor for Hardware Retailing magazine. A Purdue University graduate, Chad has covered sports and news at the high school, college and Olympic levels as a sports writer, editor and designer for multiple newspapers. Prior to joining the NRHA, he was the sports editor for the Herald Journal in Monticello, Indiana, and a designer and copy editor for the AIM Media Indiana group in Columbus, Indiana. When not cultivating his beard, he enjoys backpacking, cooking, traveling and watching too much sports and Netflix.

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